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Knowledge has power when it is used and shared. The PanRight "MAKING IMPACT SERIES" of articles may help you increase the impact of your message, and spur new audio marketing ideas.*
VOICE DETECTIVE AT WORK for O’Reilly Digital Media
Finding the right voice for your project.
PODCASTING PREP for Outbox Takeout
A primer for podcasting.
RECORDING THE SPOKEN WORD for Electronic Musician
Best practices. It’s a good idea to run through a checklists with the person recording your audio.
EXPERIMENTS IN SOUND DESIGN for O’Reilly Digital Media
“Where the Wild Things Are” in audio-only format. Clips and an overview of the process.
The Power of Relationships: How Solopreneur Perry Norton Does It All, Including Landing Deals with Big Brands
PanRight is a one-stop solution for voice talent, engineering, and editing—creating podcasts, TV and radio ads, audio newsletters, audio textbooks, tutorials, voice prompts, educational and children's media, archival material, and web promotion. How can one person do it all?
» Download the article (Copyright © RainToday.com. Reprinted with permission.)
MAKING IMPACT: FINDING THE RIGHT SOUND FOR YOUR PROJECT
Whether you use audio to sell cheese, catheters, or to warn about epidemics, there's an effective process for creating the right sound for your audience. Start each project with some detective work. Printable PDF
MAKING IMPACT: CREATING EFFECTIVE PUBLIC SERVICE ANNOUNCEMENTS
Know your target audience. Be crystal clear as to whom your message is intended to reach. Printable PDF
MAKING IMPACT: CREATING PROFESSIONAL VOICEMAIL PROMPTS
First impressions are lasting. Put as much thought into the caliber of your voicemail as you do your other branding elements. Printable PDF
MAKING IMPACT: SCRIPT PREPARATION FOR VOICE TALENT
Stick to a few basic rules when preparing voiceover copy for your engineer and voice talent. Printable PDF
MAKING IMPACT: A CAUTIONARY TALE ABOUT VOICE MAIL GREETINGS
Some things are so obvious, we forget them. Is it costing you business? Printable PDF
*For additional articles such as Using Audio as a Customer Education Tool; Gagne’s Nine Events in Audio Marketing; Outgoing Voice Mail Mistakes and more click here to provide your email address for updates from PanRight Productions. You can also follow me or on .
